Fumée Customers Pick “Worst Cigar Ad of All Time”
Austin, TX (November 24, 2010) – Let’s face it, there are many bad cigar ads out there. Some are great, but overwhelmingly we find that cigar ads can be poorly thought out or victims of bad photo-shopping. To illustrate the point, Fumée Cigar Bar in Cedar Park, Tx, recently polled its customers to find the best and worst cigar ads of all time. The votes are in, and the unfortunate winners are being announced.
Customers overwhelmingly chose Di Fazio Cigars as the recipient of “Worst Cigar Ad of All Time”. The ad features a man in bed with a cigar band on his ring finger. The copy reads: “Another cigar lover is about to cheat on his favorite cigars.” Bob, of Cedar Park, Texas said: “This was too phallic- and not in the way I like.”
Conversely, the winner of the “Best Ad of All Time” as elected by Fumée Cigar Bar customers was Don Diego. This ad has a similar setting as our worst ad- a person in bed- but this time it’s a woman. The copy reads “Don Diego was here.”
“This experiment is a great case study. From this we learn that a simple change in an ad can make all the difference. And, that it’s important to know your audience.” Says Heather Haddad, owner of Fumée Cigar Bar. Her personal pick for worst ad was a poorly photo-shopped La Gloria Cubana ad.
Participants also chose the Nub “True Story” ad as second-best. There was no second-worst ad, as the Di Fazio ad garnered nearly 100% of the votes.